Facebook & Social Media for Pharmacy

Facebook & Social Media for Pharmacy:

Social Media for Pharmacies is a marketing tool that every Pharmacy owner and manager we talk to seems to struggle with. Having over 27 years of Pharmacy consulting experience, HCC can help you answer the questions that you may have regarding Social Media for your Pharmacy business. HCC was one of the first national staffing firms to utilize the Internet for marketing and we will gladly share with you what we have learned from experience. Keeping in mind that HCC actually has 3 full time in-house Pharmacists with decades of experience in both Social Media & SEO (as well as email marketing), we welcome calls regarding consulting on these subjects and are willing to advise others regarding what we have learned.

So here is our main recommendation to all Pharmacy owners: A Pharmacy should concentrate initially on Facebook. (Please keep in mind that we are separating Blogging from all other Social Media in this instance. If SEO or Search Engine Optimization is your primary objective, then Blogging is the key. Consultations regarding Blogging are also available if you have the need).

Here are some of the typical questions we hear from our clients:
– Is Facebook really necessary?
– How much time and money are required to be successful on Facebook?
– Should I do it in-house or outsource Facebook to a 3rd party vendor?
– How do I measure ROI (Return on Investment) from Facebook?
The questions could go on and on, but the basic answer is this: Facebook is here to stay! Your patients & customers have Facebook at their fingertips, and they’re talking about your business (and their friends and family who are potential customers are listening). The highest return on marketing dollars today is from Facebook. This is especially true when dealing B to C (Business to Consumer). This applies in accessing customers and potential new patients across all age groups. Pew Research recently released a study revealing that over 72% of adults are on Facebook. Ask yourself: What better way is there to get a new customer is there than from a satisfied customer who endorses your business to their friends?

Although it would require many hours to list all of HCC’s recommendations regarding starting and maintaining a successful Facebook strategy, here are some important points to keep in mind:
1. Facebook (and all Social Media platforms) is about engaging your audience. Dialogue is the key! Don’t just “push” information out, talk with your audience. Encourage open, honest and responsive communication in an attempt to share information and to become a resource to you social media followers and community.
2. Content is what Social Media is all about. Many years ago HCC contracted with an SEO (search engine optimization) “guru” who stressed that for Google search rankings…”Content Is King!”. This is true also regarding Facebook. New and “fresh” content is what keeps your audience engaged and reinforces the fact that you are an expert in your field and a valuable member of your community.
3. Monitoring your efforts is required. How else can you measure your ROI? As with all marketing, a good rule to use is a return of $4-5 for every dollar spent. Monitor what works and what doesn’t and make adjustments as needed.
4. Reviews are crucial! Studies show that people are over 90% more likely to write a review regarding a bad experience at a business than a good one. So actively ask for reviews! You will be amazed at how many customers will do this for you if you simply ask. The point is that negative reviews are a fact of life, so be pro-active and aggressively ask your patients to submit positive ones on your behalf.
5. Be yourself. Be authentic. Everyone’s personality is their own and this is reflective on Facebook and all Social Media platforms. With time you will develop a Facebook “style” that is unique to you.

Although traditional advertising remains the focus of the marketing budget for most community pharmacies, large chains have set a clear example by investing in Google Ads, e-mail messaging, and social media channels. Without an effective social media presence, you will never know how your brand’s being talked about and seen online. Now is the time to take control of the information that everyone has access to.

As always, please contact us here at HCC if you have any questions regarding Facebook or any other Social Media platforms. Keep in mind that HCC actually has 3 full time in-house Pharmacists with decades of experience in both Social Media, SEO and email marketing, We welcome calls regarding consulting on these subjects and are willing to share what we have learned. With over 27 years in the Pharmacy Consulting business, HCC can assist with expert advice in any area of your pharmacy business or practice. We urge you to contact us today to see how our Pharmacy Consulting services can help. With a full-time staff of in-house Pharmacy Consultant specialists, HCC can answer any questions that you may have in all areas of your business. Call us today at 800-642-1652 for a free consultation.


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Social Media and Pharmacy – Pharmacy Consulting

Pharmacy and Social Media is a topic that we have we have been talking about for many years now. How does a Pharmacy best utilize Social Media? How does it work and add to a Pharmacy’s bottom line? How does a Pharmacy get started and maintain a Social Media presence? What resources are required for a Pharmacy to even have a Social Media program? Is Social Media even worth a Pharmacy’s efforts?

Let’s start by facing facts: Social Media is not going away! The growth of the number of Social Media sites is ever expanding, plus the use of Social Media by patients of all demographics (age, race, income, geography) is almost exponentially expanding. So whether to “get in the game” is not really the right question. The right question is “when”? The answer is now!

Start with asking yourself the right question: “Why does my Pharmacy business need to get a Social Media strategy?”. There are various answers to this question, but let’s address the top three reasons (although you may even disagree with us):
1. To make money by attracting new patients or keeping our current patients coming back. (Just a quick note here that Social Media is actually an integral part of the complex Google ranking algorithm and your efforts affect where you rank on Google searches.)
2. To be prepared for negative publicity by being pro-active regarding your Pharmacy’s online reputation.
3. To communicate with customers and help educate our patients & keep them informed.
Each of these requires an entire blog post individually, but let’s move on to the next important question that a Pharmacy owner should ask: “With all the Social Media sites available, where do I concentrate my efforts and resources?”.  Facebook, YouTube, Google+, Twitter, LinkedIn, Pinterest,…….. it is a long and ever growing list! Plus don’t forget blogging!! The answer depends on several factors, including your objectives from the first question above. BUT the best advice is this: pick one first for the right reasons and concentrate on that one. Don’t “dilute” your efforts by trying to be “everywhere” quickly. You will end up with a useless Social Media presence and a waste of your efforts and resources.

Pharmacy and Social Media is a topic that HealthCare Consultants Pharmacy Staffing and Consulting knows about. Having been in business for over 27 years, HCC was one of the very first in the entire Pharmacy arena to have a website, plus knows how to use Social Media to make money, protect a Pharmacy’s online reputation and help patients…. all at the same time. HCC can assist you in the process of developing a Social Media plan and presence. We actually have an in house Social Media consultant with over 20 years of experience that you can talk to! Call us today at 800-642-1652 for a free consultation and let us help you understand the best way to utilize Social Media for your Pharmacy and “get in the game” with a plan that fits your budget.


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